Brand Development

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Name of the business/brand

Name that should appear on the logo?

If you have a tagline, what is it?

Any specifications in terms of how the name should be written?

What business type is your organisation?

What is your main offering (product or service)?

Who are your competitors and how do they position themselves? How do you differ from them? Provide links where possible.

Who is your target market/demographic?

If you have an existing brand/identity, why isn’t it working for you?

What was the idea behind the name? What are its origins?

Do you have any colors in mind for your logo? Or what would you like your colours to communicate, e.g. warm like red, happy like yellow, conservative like grey, strong like black, serious/professional like dark blue?

What should your logo represent? What feeling should it invoke?

Do you have specific guidelines, do’s and don'ts for the design?

Brand Development

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Let's work together on your next bold move!

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